What is SEO?
SEO stands for search engine optimization, which means making your website better for search engines, like Google. When you make your website better, it shows towards the top of people’s searches. This goal is to get your website as high as possible on the search list because it will generate more clicks. This helps bring in more customers to your website organically and creates leads.
Why is it important to have good SEO?
Approximately 68% of online experiences begin with a search engine. Making sure your business shows up on the first page of search results is important, as 3/4 of people never go past the first page of results. When people are more likely to stumble upon your website, you will get more clicks, leads, and purchases.
How can I improve my SEO?
Google Business
Make sure your business is registered as a Google Business by creating an account and claiming your business. This makes your business seem credible and trustworthy, making Google more likely to push it to the top of search results.
Publish Relevant Content
Consistently posting informative, entertaining, or engaging content on your website is the key to good SEO. Having a blog on your website could be a great way to do this. A blog would also be great for social media posts and driving traffic to your site.
Good Site Structure
Approximately ¾ of people leave websites if they are not structured well. Assure that your site is readable and easy to navigate. Have someone else review your site and give you feedback. Users should have a seamless experience without frustration.
Use Keywords
Keywords are a word or group of words that someone uses to search for something online. For example, if you owned a men’s clothing store, you might want to include the keyword phrase “trendy men’s clothing” somewhere on your site. Research and brainstorm keywords for your business and include them in body copy on your website.
Website Speed
Google and other search engines reward sites that are fast, so having a fast loading site will help your SEO efforts. To increase your website’s speed, try optimizing your images, eliminating unnecessary plugins, and enabling browser caching.
If you would like assistance with improving your SEO, don’t hesitate to contact J3Red today at j3redmarketing.com!
